Why don’t more outdoor brands harness the unique qualities of natural fibres? Fabrics like wool and linen have been used for centuries, but these days are often ignored in favour of less sustainable, oil-based synthetics.

Hitch and Roam is a brand that takes heritage fabrics and reinvents them for modern outdoor life. These are high-quality, hard-wearing outdoor goods, including blankets and throws, sit mats and camp towels – all crafted from natural materials like wool, linen and waxed cotton canvas. Partnering with some of the UK and Europe’s oldest mills and makers, they’ve created something truly special.